It is a Parker Bro. game. Made in Canada from 1976. Ages 3 to 10.
Here is a Canadian commerical in french.
You get 3 plastic turtles a spinner and the board you use is the inside bottom part of the the box. It's a bright pretty colorful box. The board inside also spins when the turtle goes on "wake-up" mode.
We played with my 6yr old niece. She loved it, thought it was fun and silly.